Search Engine Marketing is certainly not strange to us, there are two main methods: Search Engine Optimization (SEO) and Search Advertising (Google Ads Search). So what is the sustainable form of marketing for businesses?

In this article, Minsoftware will analyze the advantages and disadvantages of the two tools mentioned above, thereby helping you make the right choice for your business strategy!

Introduction to Google Ads Search and SEO

When you search anything on google, there will be 2 types of results returned as follows:

• Results from Google Ads: Are search results that have the word “ad” next to them.
• Organic results (SEO results): Are search results that are displayed “naturally” and do not contain the word “Advertisement”

• Google Ads Search: Of course, when you pay for each google click to advertise your product, you will definitely be given priority and will be easily brought to the top by google.
• SEO: With this method, you don't need to pay Google, but instead, you have to spend a lot of time and effort to build your website, learn about the operating mechanisms of search bots, etc., and then gradually bring your website to the top of the search results.

Those are the most basic differences between Google Ads and SEO, let's analyze the advantages and disadvantages of these two methods with Min Software!

Google Ads Search

Advantages of Google Ads Search

• Building brand image

When you advertise with Google, even if users don't click on your page, they will still see you on top of Google, so you have built a certain image in their subconscious (for free).

• Fast results

As mentioned, when you spend money to make your website more prioritized, the number of users coming to your website will definitely increase, from there your revenue will also increase rapidly.

Google has now applied technology Machine Learning to support you. Therefore, in the process of monitoring and controlling your advertising account, you will gradually find ways to optimize costs, increase conversion efficiency to reach more potential customers.

Disadvantages of Google Ads Search

• In the long run, the cost of Google Ads is huge.

To maintain your position on Google, you need to continuously spend money on advertising. Unlike SEO, your results will not disappear when you stop spending money.

• Complex and highly specialized

To increase competitiveness and improve efficiency in a sustainable way – you need deep expertise in this field.

• The level of competition is very high.

As analyzed above, the Google Ads advertising market is extremely competitive in most industries. Any large or small company when intending to do Online Marketing will jump into Google Ads and Facebook Ads first.

Google’s role and importance are increasingly important in reaching and increasing potential customers. Therefore, companies have and will spend a lot of money to dominate keywords and good positions. And to win, you need a reasonable strategy, adequate resources and time to optimize. If you are not careful, you will spend a lot of money but still fail in this fierce competition.

SEO ( Sear Engine Ooptimization )

Advantages of SEO

• Traffic from SEO converts better

It is undeniable that traffic from SEO converts better than Ads, because the content in SEO articles hits the core of what users want, so it is understandable that it is "naturally" ranked at the top.

• Free of charge

Unlike Google Ads, you don’t have to pay anything when a user clicks on your website. This is why most websites in the world take SEO very seriously because it helps them get hundreds of thousands – even millions of free traffic every month.

With the no cost per click (CPC). The only cost to pay is hiring an Agency to do SEO to improve your website ranking, the maintenance fee is negligible.

Disadvantages of SEO

• It takes a long time to generate revenue.

During the SEO process, the revenue efficiency is almost zero. Things only start to improve when the website achieves good rankings in many keywords. For this reason, many businesses do not want to invest in SEO.

• Google's Algorithm and Ranking

The huge benefits of SEO make SEOers look for ways to get to the top in the shortest time, leading to the search results on Google no longer being of good quality. To solve this problem, Google constantly updates algorithms to eliminate search results that are not useful to users. Google's algorithms often change continuously to serve users every day, so SEOers must always closely monitor the activities of the search engine, thereby adapting better to the policy.