Paid advertising – What is Google Adwords (What is Google ads)?

Adwords (ads) is an acronym for the phrase “Advertisement keywords”, is understood as keyword advertising. Google Adwords advertising is the name of a commercial service of Google, providing search rankings and priority display positions for those who want to advertise their products and brands.

To use Google Adwords advertising You pay Google to have your ad displayed or clicked on. The ad will be displayed in priority positions on search rankings or on websites in the Google display network.

What are some benefits of google ads?

Below is an overview of some of the benefits of Google Adwords advertising. You should refer to them before choosing Google Adwords as an advertising channel for your business or organization:

Target the right potential customers

Ads will be displayed at the top of search rankings as well as on websites linked to Google. Based on the keywords that customers search, as well as information about surfing the web every day, the business's advertising content will be displayed accurately to potential customers.

Fast, easy to manage and control

Once your product or service is approved by Google and meets its eligibility requirements, your ad will appear just 5 minutes after the campaign is successfully set up.

In addition, you can completely edit, add, delete information, QC content, add keywords, adjust the appropriate budget. Google Adwords also allows you to set any language, in the markets you want to target.

High efficiency, with optimized costs

As mentioned above, Google Adwords helps target potential customers accurately, so the ability to convert into orders when running Google Adwords also increases significantly.

Not stopping there, you should also know that only when customers click on the ad will you lose money, so the cost will be much more optimal. Google also allows you to change the budget, limit the cost of running ads on a daily basis. Therefore, Google Adwords advertising costs are always optimized and highly effective.

Reporting and statistics system updated regularly and accurately

Google is one of the largest service companies in the world, so their products are very professional. The reporting systems are highly accurate and updated regularly.

What are the basic principles of Google Ads?

Basically, it's when you use some popular keywords that are searched on Google to create advertising content that appears on search results for that keyword.

Of course, your competitors want to be seen by users too. Companies compete for many keywords, so you’ll have to bid against other marketers to get your ads in front of searchers. Obviously, the more you pay per PPC (cost per click), the higher your ad will appear in Google’s search results.

However, unlike the conventional auction model, with Google Ads, the person who spends the most money is not necessarily the winner because Google uses an ad quality scoring tool.

How does Google ads work?

To use and run Google Adwords you need a Gmail account. Google Adwords is started with campaigns through this account.

The type of campaign you choose will depend on your advertising goals, such as what form you want your ads to appear in, where they appear, for how long, etc.

Currently there will be popular types of advertising campaigns including:

• Google display network advertising.
• Google Adwords keyword advertising
• Google Adwords search ads have display options.
• Video
• Shopping
• Global application

Among the above campaigns, Google advertising campaigns are the most used. To save time, I will specifically talk about the two most used types of advertising campaigns today: Google keyword advertising and Google display network advertising.

Google keyword advertising:

With this type of ad, the ad appears on the Google search results page when people search for keywords related to your products and services.

You also need to note that the ranking and position of the ad will depend on the keyword bid, keyword relevance, ad content and landing page.

Google Display Network Ads:

With this advertising campaign, your ad will be displayed on GDN (Google Display Network) to connect and reach 90% internet users in Vietnam.

What is GDN?? The display network will include Google's own products such as Gmail, Youtube, Blogger. Especially the system of 2 million websites that are Google partners and are provided with advertising positions by Google.

Quality Score

Google calculates your Quality Score based on how relevant and useful your ad is to the searcher and the keyword they are using. It also takes into account the number of clicks your ad has received in the past, known as your click-through rate (CTR), and the relevance of the landing page you are redirecting to. The higher your Quality Score, the more you’ll have an advantage over your competitors.

What is the Google Adwords advertising billing method?

When running Google Adwords advertising, you will definitely have to pay attention to the cost calculation method. GWhat is Google Adwords? There are 3 indicators that you need to pay attention to including:

• CPC (Cost per Click): Is the index that calculates the cost based on the number of clicks on Google Adwords advertising samples. Google will collect a fixed fee for each click on the customer's advertisement.
• CPM (Cost per Miles): Calculated by the number of times the ad is displayed. Google Adwords advertisers will have to pay a fee for every 1000 impressions on Google.
• CPA (Cost per Action): Charge for conversions or users who take a specific action on your website when they click on an ad such as making a purchase, filling out a registration form, downloading an app, etc. Advertising fees will be charged for conversions that satisfy the advertiser's requirements.

Hopefully this will be a useful article for you to refer to and have Google Adwords advertising campaigns in particular and Digital marketing campaigns in general.