E-commerce has grown rapidly in recent years, and Affiliate Marketing has become more widely known. If you still do not know what Affiliate Marketing is, the article below will give you the clearest view of the most effective business and advertising methods today.

Main Content

I. Definition of Affiliate Marketing

Affiliate Marketing (affiliate marketing) is a form of making money online by promoting other people's products and services, other brands through your links (social networks, websites, blogs, etc.). If someone visits the website or buys from your link, you will receive a commission from the seller.

II. Components of Affiliate Marketing

1. Supplier (Advertiser/Merchant)

Suppliers include:

Businesses or individuals provide products and services from many different industries such as: consumer goods, food, electronics, beauty services, education and finance, etc.
Suppliers are responsible for product supply. Quality commitments and policies facilitate distributors.

For the supplier, Affiliate Marketing is like a product distribution channel. However, it works more simply than that. Only when the product is sold from the distributor's link, the supplier needs to share the commission with the distributor.

2. Distributor (Affiliate/Publisher)

Distributors include:

Individuals or organizations that own websites and online sales channels with a stable and reputable user base.
Organizations and units that have the ability to advertise, have the ability to increase the trip rate. Thereby, stimulating the need to buy in different forms.
Organizations and individuals using MMO, want to have more profit from Affiliate Marketing.

Distributors are the ones who understand customers well and maximize the ability to convert purchases. Distributor activities help optimize the advantages of supplier policies. When customers need to visit the distributor's website, click on products and services, and make purchases, the distributor will receive a discount from the supplier. These discounts will be based on the prior agreement of both parties.

3. Customer (End User)

Customers are the last person in the Affiliate Marketing chain. These people have purchased the supplier's products and services through the distributor's link.

4. Affiliate Network

Affiliate marketing network is an intermediary platform that helps connect suppliers with distributors. This mechanism will help suppliers monitor and evaluate the effectiveness of advertising, product marketing, sales campaigns, etc. thereby measuring and paying commissions to distributors.

5. Affiliate Program

Affiliate marketing programs are directly marketed by suppliers. They can manage the program themselves or hire service providers to provide software to compile, compile, and manage affiliate marketing activities.

III. Examples of Affiliate Marketing

1. Use ads and banners to promote

Using banners to promote is a method used by many people with large websites or blogs. When placing advertising banners on the web, customers who click on them will be redirected to the product link or service information link. After successful conversion, you will receive a discount from the supplier. The commission level depends on the agreement between the two parties.

2. Include or add links to your content

You can absolutely build topics about reading books, reviewing good books, and knowledge learned from books. And after writing, you attach product sales links at the end of the article. From there, when readers visit your website or blog. If they want to buy a book, they will directly click on the purchase link. At this time, customers will be able to buy the book they want and will not spend much time searching. Besides, you will have a commission discount from the supplier.

IV. Advantages and disadvantages of doing Affiliate Marketing

1. Advantages

Low cost of Affiliate Marketing: When participating in Affiliate Marketing, as a product distributor, you will not have to pay any participation fee.
Easy to join: Joining the Affiliate program is very simple. You just need to provide information to the supplier and the two parties agree on the commission. After that, you can start your Affiliate activities.
No need to create products or services: Your job as an Affiliate is to let more people know about the products and services of the supplier with your link. From there, stimulate purchases through your link.
No need to worry about store and return issues: You just need to maximize your influence to promote, optimize conversion from your platform, create big sales and receive commissions by product. The supplier will be responsible for delivery and return services.
Earn Passive Income: When your Affiliate Marketing activity is stable, you will always receive discounts even when you do nothing.

2. Disadvantages

Building a platform takes a lot of effort and time: To do Affiliate Marketing you need to spend a certain amount of time and effort building your website and blog to increase traffic.
Need good expertise in Marketing and Internet: Affiliate Marketing activities are mostly in the online environment. Therefore, knowledge of Internet and marketing are things you must equip yourself with.
There are certain limitations on advertising forms: Besides many forms of Affiliate Marketing that support advertising, there are also other platforms such as email that have certain limitations on paid advertising.
There are other requirements: Some Affiliate Marketing platforms or programs will require you to reach a certain amount in order to get paid a commission.

V. Why should suppliers join Affiliate Marketing networks?

Suppliers should join Affiliate Marketing networks because they support great benefits such as:

Minimize advertising costs.
Increase sales performance.
Products will be distributed by distributors to the right target customers.
Minimize risk when finding additional distributors. When participating in Affiliate activities, suppliers only need to discount products sold to distributors.
Easily synthesize, control and evaluate sales performance through affiliate platforms.
Concentrating resources online is less expensive than traditional distribution.

VI. Why distributors should participate in Affiliate Marketing

Although it has been around for a long time, Affiliate has not really developed in Vietnam. Therefore, this is still a fertile land for you to exploit. You may receive the following benefits when participating in Affiliate Marketing:

As a distributor, you do not incur expensive costs such as direct distribution, delivery, and returns.
You earn passive income on the web, blog when you have a stable number of users.
Attractive commission levels.
With a wide range of products, suppliers are able to serve a large number of customers. Delivery is always a strong point of suppliers, so you just need to maximize conversions on your website.
Affiliate platform is easy to track and convenient to control.

Compared to many other forms of advertising and sales marketing, Affiliate Marketing in Vietnam will have certain competitive advantages such as:

Affiliate Marketing brings higher profits than CPC, CPM,... advertising forms.
Place product and service advertising links easily and immediately on the web. They do not take as much time to review as advertisements,...
You have the advantage of understanding the users on your platform or website, knowing what they are interested in or like. From there, when attaching product links, optimizing conversion will be easier, customers will find good products that suit their needs. At that time, your website will increase its reputation and you will receive commission.

VII. Forms of Affiliate Marketing in Vietnam

Affiliate Marketing in Vietnam has 4 main forms:

Product Launch

Product Launch is a form used for marketing campaigns to launch new products. The purpose of this activity is to attract new customers and increase revenue. It is the simplest form of Affiliate in Vietnam. Product Launch has low competition and makes money quickly. However, this form depends on the product life cycle. They are usually only applied from 10-20 days from when the manufacturer introduces a new product to the market.

Niche site

Niche site is known as the most popular, long-term and developed form of affiliate marketing. This is how distributors build a web system about a certain field, thereby attracting users to visit and search for products and information. Visitors who read information on the web are potential customers when you know how to exploit and optimize it. Not only is it growing strongly, but Niche Site is also popular because of its large discounts from 5-20% order value.

Authority site

Authority site is similar to Niche site. However, instead of writing in depth about one topic, Authority site has content covering many fields. This form requires distributors to spend more time to provide a large amount of information. However, Authority site has a much higher discount rate.

CPA

Cost Per Action (CPA) is a form used on advertising platforms. With Affiliate, when a distributor joins the CPA network, the parties will have affiliate links and use these links to advertise, receive commissions from suppliers when customers perform conversion actions such as: purchasing, filling out registration forms, participating in surveys, etc.

This form is used by distributors through many support tools such as SEO, Facebook (Google) Ads,...

VIII. How to do Affiliate Marketing effectively for beginners

Choose the right niche

In fact, doing what you love is always easier than other jobs, especially hobbies or fields that can help you make money. Because then you are not only passionate about the job but also the creativity and knowledge you draw from it. From there, the articles you write about this field stick to the topic and are more carefully crafted, easily forming a knowledge system to share with consumers. Most importantly, whether your niche market receives enough attention or not also partly affects your Affiliate process.

Make sure the market you choose has an affiliate program or not. This directly determines when you build a website or blog that needs to have product links. If there is no affiliate program, it is similar to not being able to sell.

suitable niche market — Choose the right niche

Research and join Affiliate Programs

At this point, you need to learn about the product you are about to advertise. You need to make sure that the product is safe, of good quality and reputable. This indirectly determines your revenue.

Website Building

If you are not proficient in creating a reputable website, you can refer to using WordPress to understand and master web creation with the following steps:

Buy a domain name: This is your website address. To make it easy for customers to remember, you should choose a domain name that is related to your market niche.
Buy and set up hosting: Hosting is where your website information is stored. You should buy a larger hosting package to store more because Affiliate activities depend largely on it.
Install WordPress: Once you have set up and have all the elements of a complete website, you need to install the CMS content system for the website.
Theme Installation: You can create your own theme or use available themes on WordPress and easily change the themes.
Create content: Your content determines a lot of the effectiveness you achieve, create content that you have researched and is attractive enough, suitable for readers.

IX. Producing high quality content

Product Reviews

Real and honest reviews will help you build trust with customers. However, the more objective they are, the more referenceable they are, so cleverly add product links. Then, customers who read your article, whether they buy or not, will have a good impression of the information you provide. This will help motivate them to buy the products you recommend next time.

Evergreen content

Evergreen content is content that users search for in an unfixed, non-timely manner like social issues. Before creating this content, you need to research extended keywords such as daily tips, beauty tips, flower arrangements, makeup, weight gain and loss methods, etc.

Content is the product that provides information.

This is the way that websites or blogs often use to collect information about readers. The popular way today is to share knowledge, ebooks and free courses, ... readers need to register a form to receive information about documents and courses. When people are interested, you need to send emails to promote the product to them. When they trust you, are interested in the field you work in, buying the products you recommend becomes much easier.

Building an audience

Audiences are your important people when doing Affiliate. Unlike customers, if they buy once, to continue buying again requires a process. However, with audiences, they can be the ones who always read and follow your activities. When the information you provide is attractive and valuable enough, the possibility of them becoming loyal customers is very high.

Promote through social media

Promoting content through social networks is an increasingly important channel. Social networks are channels with a huge number of users. However, it depends on the market you choose such as: Facebook, Instagram, Twitter, ... to build your connection with customers in a suitable way, not only economical but also very effective. When users remember you, they have trust, good impression, then selling will be much more favorable. To optimize posting, you can refer to the following Facebook interactive software to easily reach people interested in the product.

Post on major blogs

When you start building a website, because it is still new and has no stable traffic, you should prepare a content plan in advance. In addition, you should consider writing content on large blogs, communities in the same field with large traffic, where there are potential customers. When you have good expertise, share a lot of knowledge with your community. At this time, not only will you have more followers, but you will also have many customers coming to buy your products.

Build an email list

An email list is very important for your Affiliate business. You should collect this list by continuously transmitting and sharing valuable information and articles to your audience.

Using SEO techniques

Users from search engines are extremely important and they have a high demand for searching and buying products. Therefore, all fields today follow the principles and do SEO to achieve the most and best traffic. Therefore, when building a website from the beginning, you should pay attention to and follow the standard SEO principles to achieve the best results.

Invest in advertising

When you first start building a website, paid advertising is also one of the effective ways for you to refer to. This will help your website have a number of users quickly. Most people use advertising on social networking platforms to collect potential customers.

Effective Affiliate Marketing for Beginners — How to do Affiliate Marketing effectively for beginners

X. Promote Affiliate Offers

Use banner advertising

Banner advertising is a popular form, it always has a certain popularity. To promote Affiliate offers, you can place the banner directly on your website or buy it from another website. Then, you should install additional code to track user access behavior.

Email Promotions

If you already have a list and have taken care of it and have good connections, then when you have Affiliate offers, send them directly to your readers. Thereby, you can evaluate their interest through the number of opens. When sending emails, you should attach the Affiliate product link.

Discounts and gifts

Discounts and free gifts are a familiar method. However, in Marketing or Affiliate activities, they always have certain effectiveness. Before doing discount and gift activities, you should have a firm grasp of information from the supplier from the number of products, gifts, accompanying programs, location, time, ... to ensure the terms and conditions. Especially to ensure the program ensures the most successful event activities.

Above is a summary of MINSoftware sharing with you all about Affiliate Marketing, and how to do Affiliate for beginners. Hopefully through the article, you will understand more clearly about this way of making money online. If you have any questions related to Marketing and software to raise large numbers of interactive accounts, please contact the page. MINSoftware or join the group MINSoftware Community learn more useful knowledge!!!

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