Why you need to grasp “golden hour” to post?

How to post to increase the reach and engagement of your posts?

Videos or photos always attract more people than regular text posts. The number of posts in a day also needs to be calculated.

If you post too much, your reach will decrease significantly. It's not pleasant when you scroll through your News Feed and see information from a certain page.

=> Therefore, no matter how good your content investment is, it is meaningless if you do not know the best time to post.

1. Best times to post on LinkedIn.

LinkedIn is a social network that was originally intended to serve the purpose of posting personal information such as CV, Cover Letter, Resume...

In addition, businesses will post jobs to find candidates.

According to statistics from LinkedIn, the time that receives the most visits is around midweek, Tuesday to Thursday every week. Because while on Monday people are still busy planning the week and finishing the work of the previous week, the weekend is when they are thinking about the "playing" sessions on Saturday and Sunday. Next, people will not spend the entire day accessing LinkedIn.

There are 3 times of day that receive the most traffic: around 7:30 am – 9:30 am when people start their day; from 12 noon to 2 pm, that's when they have lunch and are "free" to go on this social network. And finally, from about 5pm – 6pm, when a working day is about to end.

In particular, you should remember Never post content on LinkedIn at night, especially from 10pm to 6am the next morning. Weekends are especially bad for this platform. Stick to the time frames listed above for this social media platform.

2. Golden time to post on Twitter.

This social network uses a newsfeed algorithm that is quite different from Facebook, Instagram or LinkedIn. You can understand that Twitter's newsfeed depends heavily on the "regression" of Tweets.

That is, whether the post is early or late, old or new, when someone retweets it, it will appear first on the wall. The more people retweet, the more frequently the content is refreshed. According to research from RSS feeds, Twitter user behavior is quite similar to LinkedIn.

Businesses use Twitter to transact with each other (B2B e-commerce business model) Mostly on weekdays from Monday to Friday. And e-commerce transactions between businesses and customers (B2C model) from Wednesday to weekend, especially on the 2 weekends.

Therefore, the ideal time to post on Twitter is Monday to Friday, and limit posts at night.

3. Golden Hour post on youtube

Youtube is a video sharing platform and the second largest search engine on the Internet today.

Time "Yellow" to post on Youtube is around 2-4pm on Mondays, Tuesdays and Wednesdays. When the weekend is less busy on Thursdays and Fridays viewers will be active between 1-3pm.

If you want to share Youtube videos, you need to target the above time frames to bring high marketing efficiency.

In addition, if you want to achieve maximum views on Youtube on weekends, you should post between 9 and 11 am. Because most of the users on Youtube are young people who are still in school or a part of the youth, so they will tend to watch Youtube at peak on Saturday.

However, you also need to regularly research and observe your target audience to adjust and choose the best time to share content on YouTube.

4. Golden time to post on Instagram.

Instagram is currently the fastest growing social network and is becoming increasingly important to businesses across a wide range of industries.

Instagram was created for mobile devices and is rarely used on desktop or laptop computers, so Instagram users will be those who tend to use smartphones..

Instagram's algorithm ranks posts based on user behavior and relationships (with the posters), interest, timeliness, and engagement…

On the other hand, Instagram is especially popular with people between 18 and 35 years old and is quickly becoming their favorite social network.

Ask yourself: When is this audience most likely to be online? Timeliness is a ranking factor for Instagram, but it’s not as important as user engagement and interest.

This means that even if you post at the perfect time, your Instagram followers still may not see your post at the top of their feed.

Of course, according to Instagram statistics, Weekday lunch hours (12pm to 1:30pm) and evenings (6pm to 10pm) still get a lot of traffic.

Special, Saturdays also see an increase in users, especially in the late afternoon and evening..

According to experts, you should take time to "rest" on Sunday because people do not want to load too much into their heads on this day.

4. Golden time to post on Facebook.

Facebook is a social network with a wide variety of users and used for different purposes.

So to find out golden hour post on facebook it depends the target group you want to target, but not only only at the time when many people are online.

• For example, if your audience is 16-24 years old, when are they most likely to be on Facebook?
• Your target audience is office workers, When can they be online on Facebook?
• Or if your clients are freelancers, when can they read your information?

These things, you can certainly survey your customers.

For example, for 16-24 year olds, this group will surf Facebook right after waking up to check messages or scroll through their Facebook news feed, which is from 6-8am. They will also go online to Facebook while in class. Notably, most students will go online to Facebook during breaks between classes. Also in this age group, most people will have the habit of using their phones to surf Facebook before going to bed.

You can research your audience more thoroughly to get useful information to help determine effective Facebook posting times.

However, the times listed above are all the times when people post. Therefore, if you post at that time, your post may disappear very quickly before viewers have time to read it.

Therefore, the most effective time to post on Facebook is when there are many people online on Facebook and there is little competition from others.

• Morning: 9-10am
• Afternoon: 15:30 – 16:30
• Evening: post around 8pm and from 10pm – 12am

In addition, you need to pay attention, during the week, users are often online more on weekends. Therefore, you should adjust the time to post on Facebook during these times to be more effective.

Choosing the right time “golden hour” Appropriate social media posting is an essential element of any communication strategy.

More specifically, if you want to attract attention, increase customer followers and interactions, always choose the right time. "Yellow" when sharing content.

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