The concept of Digital Marketing today is not something new and too strange. However, the concept of Digital Marketing is currently misunderstood a lot. Because of this, MINSoftware will introduce you to the nature of Digital Marketing so that you can easily exploit the full power of Digital Marketing.

WHAT IS DIGITAL MARKETING?

There are many articles sharing the definition that “Digital Marketing” is a form of advertising that uses digital devices and technology to communicate and interact with its customers. However, this is an inaccurate definition and only shows you a small part of Digital Marketing.

Digital Marketing, if defined most accurately and fully, is the use of digital technology platforms and devices to carry out our marketing activities.

A common misconception today is that Digital Marketing is often misunderstood as Digital Advertising. This causes many Marketers to focus most of their budget and time on this, forgetting that there are many other activities that need to be done to maximize the power and bring good results to their Digital Marketing campaign.

Indeed, in reality, a Digital Marketing campaign is no different from a regular Marketing campaign in the tasks to be done. The difference here is that we use a digital environment to do the tasks that we previously had to do manually.

Understandably: In traditional marketing campaigns, we research the market by collecting surveys on consumer feedback and preferences at points of sale or crowded places, then synthesizing and analyzing those data to produce a market assessment report. However, with Digital Marketing, we do it in a simpler and more effective way. Businesses only need to conduct online surveys to collect customer feedback in large quantities in a much shorter time.

Through the above example, we can see that Digital Marketing is capable of doing a lot of things and has many things to care about, not limited to advertising based on technology and digital devices.

See also: Examples of Social Media Marketing Campaigns

UNDERSTANDING ONLINE/ OFFLINE/ DIGITAL MARKETING

MINSoftware realizes that many people are lumping Digital Marketing into Online Marketing or Internet Marketing because they think they are one. However, in reality, that is not the case. Online or Internet marketing is just a part of Digital Marketing.

For example:

Online or Internet Marketing is using the Internet environment to implement Marketing activities, however, there are many other methods of Digital Marketing that do not use the Internet to operate. For example: SMS text messages, TV, Radio, Digital Out-of-Home or LCD screens in buildings, airports, shopping malls, outdoors... etc.

Through the above examples, you can see that Digital Marketing is a very broad concept and cannot be equated with Online or Internet Marketing. However, as technology develops, the boundaries between these concepts are gradually being blurred when IoT (short for Internet-of-Thing) is starting to become popular. Digital devices are gradually becoming able to connect to the internet everywhere.

For example, a TV can now connect to the Internet and watch videos on YouTube instead of traditional TV channels. The question is, when a user sees your ad on YouTube while watching TV, is it a TV ad or a YouTube ad? There is still a lot of debate on this issue, but the truth is that the line between these concepts is gradually blurring but it is not the same.

ADVANTAGES OF DIGITAL MARKETING

Currently, many articles have talked about the advantages of Digital Marketing such as: the ability to measure effectiveness, diverse forms of payment or cost savings, so MINSoftware will not mention these issues anymore but give advantages that are less mentioned. So besides these advantages, what other benefits does Digital Marketing have compared to traditional forms? We will find out right after this!

• First: multi-dimensional interaction: with traditional forms, the information flow is only one-way from the brand to the customer. However, with Digital Marketing, customers can interact back with the brand and with other customers. This has a significant impact on the effectiveness of the Marketing campaign.
• Second: time and speed: with Digital Marketing, brands spend less time performing a task. And from here, it will increase flexibility in its campaigns. For example: in the past, to collect 10,000 customer surveys, the brand could take a month to do that, but with Digital Marketing, it will be shortened a lot. From here, brands can quickly grasp customer psychology and behavior to make more timely adjustments.
• Third: virality: a viral clip can receive thousands or even millions of shares from customers. This not only expands the reach and effectiveness of the campaign, but it also makes customers receive the communication message in a more natural and cost-effective way.

Digital Marketing has many advantages and is capable of doing many things for the brand, not just advertising. So if you have not exploited its full power, plan to exploit it today! Please contact the page MINSoftware and participate MINSoftware Community for more useful information about software as well as knowledge about MMO.