To help you come up with an effective Facebook marketing strategy, Minsoftware Let me introduce you to something you don't know about Facebook.

9 Facebook statistics that will help you orient your marketing process to make better use of it, increase your profits and business efficiency.

1. Worldwide, there are over 1.94 billion monthly active Facebook accounts (as of March 2017), up 18% from the same period last year (Source: Facebook 5/3/2017). What this means is: in case you had any doubts, these numbers show that Facebook is too big to ignore.
2. There were 1.15 billion daily active Facebook mobile accounts (Mobile DAU) in December 2016, up 23% from last year. (Source: Facebook, January 2, 2017). This shows the explosive growth in the number of Facebook mobile users.
3.  In the first quarter of 2017, 1.28 billion people logged into Facebook every day, up 18% from the previous year (Source: Facebook, March 5, 2017). What it means: a consistent, strong growth in Facebook accounts promises a level of potential for your marketing efforts.
4. There were 1.74 billion mobile active users in December 2016, up 21% from the previous year.
5. On average, Like and Share buttons are viewed on 10 million websites every day (Source: Facebook 02/10/2014)
6. In Europe, there are over 307 million people on Facebook (Source: Search Engine Journal). Furthermore, this is not just an American phenomenon, but a global market that takes place on Facebook.
7. The 25-34 age group accounts for 29.7% users, which is the most common age group. (Source: Emarketer 2012). What does this mean? It shows that the main target audience for many online businesses is here, and this is a great opportunity for you to connect with them on Facebook.
8. Every second, 5 new profiles are created (Source: All Facebook 2012). Meaning: The number of potential customers on Facebook is growing rapidly.
9. In terms of gender, for every 100 women, there are 76 Facebook users, and the corresponding number for men is 66. This is something you should really care about because it compares the ratio of women and men on Facebook. Meaning: Because the difference is not large between the two genders, you should be interested in reaching and selling to both men and women on Facebook.

Source: collected

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