1. Give fans a specific reason to “like” your page

With a huge user base, Facebook is a potential social media channel.

Encourage customers to “like” with small rewards such as coupons, samples, 3 months of free software for the first “like”, 1000th, 2000th “like”… In addition, you can equip additional values such as free game software for fans.

2. Always focus on the main topic

People “like” your Facebook page because they are interested in the products and services you offer, so every post should be related to that topic. Focusing on one topic can be quite confining, but it is an opportunity for you to be creative. Here are some ways to explore your topic:

+ Information on events organized by the company, other events related to the company's products and services.

+Share funny clips from Youtube related to the products and industries your company is operating in.

+Encourage people to post questions, images and stories related to your products and services on the “wall”

+ Occasionally repost content that has previously attracted people.

3. Ask good questions

One way to get people talking on Facebook is to ask interesting, entertaining questions. However, the most important thing is that the questions should be easy to answer so that the reader can answer the question with just one word. Most people like to talk about themselves, so ask questions about themselves to get people talking.

4. Always update information with images

With each “status” update, you should attach a picture. Pictures always attract the attention of readers more than text and are easier to leave an impression on readers. On the contrary, sloppy, unkempt pictures will easily leave a negative lasting impression. Tagging people in photos is also a popular way to get people to see the photos you post. However, not everyone is comfortable with this and many people will feel bothered. The best way is to offer rewards for people to tag themselves and their friends.

Facebook advertising skills you should not ignore

5. Celebrate special occasions

Take advantage of anniversaries and important milestones in your company's operations to organize online events and share them with your Facebook fans. This is also an opportunity to strengthen relationships with customers and launch promotional activities.

6. Focus on Friday

According to Facebook statistics, Friday is the day when Facebook members are most active and in the best mood. Therefore, you should take advantage of this day to launch activities to attract fans.

7. Create conditions for fans to be active

The task of a marketer is to constantly innovate to motivate fans to be active, focused and highly interested in the brand. Not all people who click “like” really love your products and services, so one of the things you need to do is to convince these people to be excited about the products and services you provide. Be transparent with information, update information regularly, and offer many interesting and creative activities to stimulate fans to learn and build trust and demand for the product.

8. Organize competitions

Most people love to compete and win. To spice up the Facebook atmosphere and attract more participants and spread the word, organize small contests such as photo contests, video contests or simply send emails to participate in lucky draws. There are many ways to organize a contest, but remember to review Facebook's guidelines to understand the functions and limitations of the page when organizing a contest. Software companies can also help you create tools to support the contest.

9. Use the “Sponsor Stories” function

Earlier this year, Facebook introduced a new form of advertising through the “Sponsor Stories” feature. This section displays the activities of everyone in your friend list in a fixed location on the page. This feature is completely free and you can take advantage of this feature to advertise and inform the friends of people who “like” your page.

10. Measure the effectiveness of marketing activities on Facebook

Measure every activity you do on Facebook such as number of fans, conversions, activities, loyalty... Regular measurement helps you understand your fans better and have better strategies for the next activities.

11. Find the best tools to measure

A good tool will help you get accurate data. Incorrect measurements will greatly affect your future planning and direction. Some tools also allow you to know what your competitors are doing on Facebook.

12. Make effective use of collected data

The data collected is not only for Facebook activities in particular but can be used for all other marketing activities. Your goal is not to attract more fans on Facebook but to encourage them to buy and use the goods and services you provide. Take advantage of the opportunity to market, understand and meet the needs of customers.

13. Take the initiative

Smart brands use Facebook as a place to get immediate feedback from customers, spark new product ideas, plan better marketing, and understand customer needs. Typically, marketers react to social media changes, while proactive marketers proactively use social media to drive their business.

In addition, you can also refer to the marketing support tools that our Minsoftware team has developed to promote your marketing process.

Link to Minsoftware's total products: minsoftware.vn/product/

Source: Internet.