If you're looking for some great inspiration, these social media marketing strategy examples will help spark your creativity.

#DistanceDance – Procter & Gamble

Amid the pandemic, consumer goods giant Procter & Gamble decided to launch a TikTok campaign to encourage people to stay home and stop the spread of Covid-19 in March 2020.

They launched the #DistanceDance campaign on hot TikToker Charli D'Amelio's channel, in which TikTok users were encouraged to record their own dances and tag the campaign hashtag below the video.

And for each of the first 3 million videos uploaded to TikTok during the campaign, Proctor & Gamble donated to Feeding America.

By understanding Tiktok and the behavior of young people on this platform, #DistanceDance has gained 8 billion views, with the participation of many famous people around the world in just the first week.

This makes #DistanceDance one of the most typical examples of social media marketing strategy in 2020.

#What's your name? – Starbucks

An example of a successful social media marketing strategy comes from Starbucks. In February 2020, Starbucks UK partnered with Mermaids, an organization that supports transgender and gender diverse youth, on the #WhatsYourName campaign.

Combining television advertising and social media interaction, the main message of the campaign that Starbucks wants to convey is an inclusive society for people of all genders, by honoring the names they have chosen.

The campaign builds on a popular Starbucks experience of having your name written on the side of your cup.

By committing to respecting the names customers want to be called, the message is strongly spread about a society that respects human rights.

The popular brand leveraged social media by encouraging customers to post pictures of mermaid tail cookies (representing the organization's name, Mermaids), and using the hashtag #WhatsYourName across Twitter, Instagram, Facebook, and YouTube.

See also: Affiliate Marketing and things to know

#Metoo – Gillette

For this campaign, Gillette created a short film that addresses the #MeToo movement and social issues like sexual harassment, bullying, and feminism.

The ad not only draws attention to the #MeToo movement, but also highlights Gillette’s commitment to the cause. With the launch of the campaign, Gillette also announced that it will donate $1 million each year for the next three years.

The campaign was a huge success for Gillette in terms of brand awareness across social media. Just one week after the video was released, Gillette had garnered over 1.5 million social media mentions, up from just 10,000 the week before.

Gillette's campaign is a great example of how brands can reach out and speak out in support of sensitive social issues that have the biggest impact on their brand perception.

Pepsi Alley – Pepsi

When it comes to examples of outstanding marketing strategies on social media, Vietnam is not far behind.

In 2020, with the strong popularity of Rap music, Pepsi collaborated with Vietnamese singer Max to create an example of an extremely high-quality social media marketing strategy.

The product packaging has been changed to stand out with a limited edition, vivid images of the lives of people in the small alley have been recreated in a unique and novel way.

“Small alley, there is Pepsi”, the message expresses all the closest and simplest things that this brand wants to bring.

This is also the name of the short musical film released on Youtube and has achieved millions of views to date, as well as wide coverage on popular social networking sites such as Facebook and Instagram.

See also: MaxPhoneFarm Facebook Phone Account Farming Software

Delicious restaurant in my district – Baemin

In mid-2020, the green army Baemin reaped a lot of buzz with the campaign "Delicious food in my district" when combining a viral video with male MC Tran Thanh.

With a philosophical narrative and a smooth script, cleverly combining the two concepts of "Love" and "Cuisine", Baemin once again successfully portrayed the saying "Love goes through the stomach".

The campaign is one of the examples of typical marketing strategies on social media in Vietnam and has entered the top 10 outstanding social media campaigns voted by Buzzmetrics.

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