For sellers, they all want their brand and products to be widely known. They can choose many methods, from traditional to modern. But for this 4.0 era, they gradually switch to advertising on social networks. And of course this is really effective. However, selling on personal pages or fanpages is a headache for newcomers. So this article will give you the most objective view of advertising and selling in these two places.

I. Analyze sales on personal pages and fanpages

1. Characteristics of selling on personal pages

As you know, your personal page (Facebook profile) is where you share your own information and content. According to Facebook's policy, each individual can only own one account on the platform, but creating a second Facebook account for other purposes is quite easy. Thanks to that, we can see the advantages of selling on a personal page such as:

• Simple operation, more convenient and familiar thanks to long-term usage habits.
• Easily create channels to expand sales distribution.
• Available data of potential customers such as friends and acquaintances.
• Build your personal profile faster and more efficiently. Manage ads, visits, and notifications more frequently.

Besides, there are still barriers such as:

• Difficulty in creating and developing personal brand, building reputable accounts.
• Continuously spamming sales posts creates an unpleasant feeling for friends on the newsfeed. Gradually leading to a situation where Facebook interactions are squeezed.
• Can't run Facebook ads to reach potential customers.

2. Characteristics of selling on fanpage

Fanpage is known as the channel that Facebook invests the most to support online business. Therefore, Fanpage possesses a series of advantages such as:

• Build a complete structure and process to provide maximum support in online sales. Develop many features to support business management such as scheduling posts, managing labels, etc.
• Share admin rights to multiple people without using Facebook password. A fanpage can have multiple admins and editors. Therefore, you can rest assured about privacy and security when dividing work on the page.
• Can create chatbot, support operations, prepare quick reply message templates for fanpage. From there, create sympathy with customers.
• Granted features that allow running ads to reach target customers.

One of the disadvantages of using fanpages is the initial creation time, which may cost a little money and effort to reach interested people.

3. Conclusion

In general, both personal pages and fanpages have their own strengths and weaknesses. Depending on the scale, purpose and business form of the seller, choosing which channel will bring certain effectiveness.

• Personal pages are suitable for small businesses. These businesses need a long time to build a brand.
• Fanpage is more popular with businesses with large business models. These organizations need the help of tools to learn about potential customers. In addition, fanpage also supports updating website information, business. Therefore, this will be an effective way to take advantage of traffic.

Thus, MINSoftware has given you an objective view when selling on personal pages and fanpages. Each channel will have different effects when you use it with different methods, you can consider the ways that will bring you great profits. In addition, using it in combination with Facebook account maintenance software on computer and keep account on phone will optimize your business performance.