Main Content

7 ways to advertise real estate on zalo to increase revenue effectively

7 ways to advertise zalo real estate: Target audience, zalo ads form, post ads, messages, website ads, zalo official, optimize zalo ads.

Real estate is currently a field with a lot of potential for long-term development, but it is very competitive. To be able to advertise real estate with good results, you must choose reputable products, potential and types of advertising, reasonable application channels, from which the campaign can be optimized and create good conversions. Zalo is one of the real estate marketing channels that brings expected results, the following article Super fast advertising will share 7 super effective ways to advertise real estate on Zalo.

1. TARGET BY AVAILABLE PHONE NUMBER LIST

Choosing the right target audience is one of the important factors that affect the quality of advertising, because this is the factor that shows whether the advertisement is targeting the right customers who are interested in real estate or not, have the ability to pay or intend to invest in real estate or not.

And businesses already have a list of phone numbers of potential customers from project launch events, project introductions, and other previous marketing channels, so advertisers can completely reach this customer group easily and effectively through Zalo advertising.

2. ZALO ADS FORM

To best support users and advertisers, Zalo Ads provides an additional form of Form Advertising - a Lead Generation solution - creating an information funnel, helping businesses reach potential customers, allowing customers to easily provide contact information, and register to receive consulting solutions.

In the information collection form, customers can proactively fill in contact information: Full name, phone number, email, address, related needs, etc.

This form is suitable for real estate businesses to search for potential customers and then directly consult based on the information sent by customers.

Zalo Form is now supported to create directly on Zalo Ads, free for approved Zalo Official Accounts.

zalo ads form — Information collection form

3. ADVERTISING

The limitation of Zalo Form is that it only applies to projects with a clear legal investor, which must be publicly sold on mass media.

Overcoming this weakness, Home & Car Listing Ads supports individual advertisers with products related to Real Estate and Vehicles. Displaying listings to many potential customers after posting sales on the Zalo Home & Car advertising system.

This form of advertising allows advertisers to:

Reach 70 million potential users on Zalo.
Zalo users do not need a sales website.
Buyers can chat and make friends with sellers via Zalo and many other useful features.

4. MESSAGE ADVERTISING

Message Ads on Zalo is a form of support that directly interacts with potential customers via dialog messages. You can collect customer information, from direct consultation, or close orders directly on Zalo.

Businesses can:

Re-engage future audiences with articles
Update new products, new promotions to customers,
Increase conversion rates, set up smart chat bot features…

If Zalo OA real estate business is authenticated, it will exploit Zalo OA support features for Message Advertising better.

5. ZALO ADS WEBSITE

Depending on the specific purpose at each different stage, choose the most suitable advertising form to reach customers. Advertisers need to understand which stage of the sales process customers are in, thereby choosing the appropriate advertising form to interact with.

If you want to reach customers in the awareness stage, customers know about the project and are considering whether to buy or not

Suitable for businesses with existing websites that want customers to visit the website to make purchases or leave information.

Help advertisers transfer customers from Zalo to website.

6. ZALO OFFICIAL ACCOUNT ADVERTISING

Real estate is a long-term industry that requires information, consultation, care, customer monitoring and interaction in each stage from pre-project, project implementation, post-project. However, many real estate advertisers do not pay attention to customer management channels, providing insufficient information that greatly affects purchasing decisions due to lack of trust.

To solve this problem, you can choose Zalo Official Account advertising to increase interest and make it easier to manage.

When customers are interested in Zalo Official Account, you can send messages to provide information, advice, send broadcast messages, articles, videos... Take care of customers according to each project progress for free.

Become the official communication channel connecting with customers. From there, businesses can easily increase the online to offline conversion rate and become an effective customer care tool.

7. OPTIMIZE ZALO ADVERTISING

Some experiences in optimizing effective Zalo advertising that you can consider applying. Below is the structure of a standard Zalo advertisement that Super Speed Advertising shares with you.

Title: Attention-grabbing and interesting.
Paragraph under the title: Identify the problem, customer pain.
Solution: Find out how your product solves your customers' pain points. Show why your customers should trust you.

Call to action ad groups in each campaign to determine the “gut” ad.

Personalize messages to each audience.
Each target group has different needs, interests, and behaviors.

Personalize ads to each group. For example:

Choose a youthful, unique dress model as an advertising banner for customers aged 24 to 30.
Choose elegant, luxurious dresses as advertising banners for customers aged 30 to 45.

CONCLUDE

You have just read the article on effective forms of Zalo Real Estate advertising by Super Speed Advertising, consider the forms and use them in marketing for your projects. Hopefully the article has brought a lot of useful information.