In the context of e-commerce growing, Facebook has become an indispensable channel for businesses to promote products and services. However, with increasingly fierce competition, finding and understanding target customers on Facebook has become more important than ever. That is why Facebook page scanning tools by keywords are becoming an indispensable part of many businesses' marketing strategies.

What is Facebook Page Scanning by Keywords?

Keyword crawling of Facebook pages is the process of using tools and software to search and analyze Facebook pages based on specific keywords. This allows businesses to find pages relevant to their business, thereby better understanding their target audience, what content is of interest, and how to reach customers more effectively.

For example, if you are in the fashion industry, you can use the Facebook Page crawler to find pages that are generating traffic with keywords like “women’s fashion,” “clothes,” and “fashion accessories.” You can then learn from these strategies and apply them to your own content.

Why Is Keyword-Based Facebook Page Scanning Important?

  1. Find Competitors
    • By scanning Facebook pages by keywords, you can easily find competitors in the same field. This helps you grasp the strategies they are using to attract customers, thereby adjusting your strategy to be more suitable and effective.
  2. Market Trend Analysis
    • Scanning your Facebook page by keyword can also help you identify current market trends. Popular keywords can be an indication of what your customers are interested in. Based on that, you can adjust your product and service strategy to meet market demand.
  3. Increase Advertising Effectiveness
    • Knowing which keywords are trending on Facebook pages can help you optimize your ad campaigns. Using these keywords in your ad copy increases your chances of attracting the right audience, which can help increase conversion rates and your ad spend.

Popular Keyword Facebook Page Scanning Tools

There are many tools that support scanning Facebook pages by keywords, helping you easily analyze and search for information from Facebook pages. Below are some popular tools that are trusted by many people:

  1. Social Searcher
    • Social Searcher is a powerful tool that allows you to search for Facebook pages and content by keyword. It provides insights into engagement, related posts, and other data that helps you better understand current trends.
  2. BuzzSumo
    • BuzzSumo not only helps you scan your Facebook page for keywords, but it also helps you analyze what content is being shared the most. This helps you find trending keywords and hot topics in your industry.
  3. Hootsuite
    • Hootsuite is a comprehensive social media management tool that allows you to monitor and manage multiple Facebook accounts at once. Additionally, Hootsuite provides detailed reports on the performance of each keyword on the Facebook pages you monitor.

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Instructions for Scanning Facebook Pages by Keywords Using MaxData Software

Step 1: You log in to the software with an account licensed by Minsoftware.

Log in to licensed MaxData software
Log in to licensed MaxData software

Step 2: Set up a script to scan Facebook Page by keyword

  • At the main interface of the software, you select the section Scan Page data > Scan Page by keyword
Access to Scan Facebook Page by Keyword
Access to Scan Facebook Page by Keyword
  • Next proceed to setup Configuration Scan Page By Keyword

+ Enter the UID of the account to run (the UID of the account to run is taken from the Account Management section)

+ And enter the list by keyword theme to scan. For example: Taobao products, Snacks, Women's office fashion,...

+ Set the number of pages to scan/keyword

Scan Facebook Page By Keyword Using MaxData
Scan Facebook Page By Keyword Using MaxData
  • Press Start to begin Scan Page By Keyword
  • Group member scanning process complete.
Scan Facebook Page By Keyword Using MaxData
Scan Facebook Page By Keyword Using MaxData

Step 4: Export data

After successful scanning, the returned data will be a list of users including: Page Link, Page ID, Page Name and Page Category. You can save this list to your computer in excel or txt file format.

Video Tutorial on Scanning Facebook Pages by Keywords

 

How to Use Facebook Page Scanning by Keywords to Improve Business Efficiency

  1. Identify the Right Customer
    • Scanning Facebook pages by keywords helps you identify the right target audience. By finding pages with content related to the keywords you are interested in, you can directly reach the group of customers who are in need of your products or services.
  2. Develop Compelling Content
    • Once you know which keywords are generating the most interest, you can develop relevant content to meet your customers’ needs. This will not only increase your site traffic, but also generate more engagement, which in turn improves your brand’s credibility and trustworthiness.
  3. Optimize Advertising Strategy
    • By using effective keywords in your Facebook advertising strategy, you can optimize your reach to the right audience. This helps increase conversions and minimize advertising costs, while improving business efficiency.

Notes When Scanning Facebook Pages By Keywords

  1. Selecting the Right Keywords
    • Not all keywords are as effective as expected. It is important to choose keywords that are appropriate for your industry and target audience. Focus on keywords that are directly related to the product or service you are providing.
  2. Regular Monitoring
    • The market and user trends on Facebook are always changing. Therefore, scanning Facebook pages by keywords needs to be done regularly to update the latest trends and adjust marketing strategies promptly.
  3. Combine With Other Marketing Strategies
    • Keyword-based Facebook page scraping is just one part of an overall marketing strategy. For maximum effectiveness, you should combine it with other strategies like SEO, Google Ads, and content marketing to increase your brand’s social media presence.

Conclude

Facebook page scanning by keyword is an effective tool to help businesses search, analyze and optimize business strategies on this social networking platform. By using effective page scanning tools, you can find market trends, identify the right customer target and develop appropriate content and advertising strategies. If you want to increase business efficiency on Facebook, do not ignore using Facebook page scanning by keyword as an indispensable part of your marketing strategy.

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