Livestreaming sales on Facebook has become a popular trend, used by many shop owners to reach customers and increase sales. In this article, MINSoftware will help you better understand livestream sales and provide tips for effective implementation. Let's explore with Sapo!

1. What is Livestream Sales?

Livestream sales is a method of approaching customers through live broadcasting on social networking platforms, especially Facebook. This is a way to introduce products to a large audience in a vivid and authentic way. With livestream, you can easily attract hundreds to thousands of viewers each time you broadcast, helping to increase revenue and business efficiency for your store.

2. Benefits of Livestream Sales

Livestream sales not only help you reach more customers but also bring many other benefits:

2.1. Increase Interaction With Zero Cost

In the past, businesses required a lot of costs for renting premises, staff, and advertising. However, live streaming sales have solved this problem by minimizing costs and increasing customer interaction without any fees. Even if you are not a celebrity, live streaming can still attract thousands of views, create opportunities to communicate directly with customers and answer their questions immediately.

2.2. Exploiting Customer Psychology

Customers often want to see the product in real life before deciding to buy. Livestream sales allow you to introduce products from multiple angles, effectively meeting this need. Viewing the actual product on the screen brings convenience and trust, helping customers easily make purchasing decisions.

2.3. High Proactivity

Unlike promotional videos that must go through a service provider, livestreaming allows you to be proactive in creating content and choosing broadcast times. You can start livestreaming at any time you see fit, helping to optimize time and reach customers flexibly.

3. Experience in Effective Livestream Sales

3.1. Prepare Necessary Tools

• Phones with good camera quality: To attract viewers, the image needs to be clear and not blurry. Currently, there are many phones with high-quality cameras, priced from 5 million VND or more, enough for you to effectively conduct livestream sales.
• Beautiful background: A bright and tidy space will increase the credibility of the livestream. Choose a beautiful shop corner and display products reasonably to create a good impression on customers.
• Fixed base: Use a tripod to keep your phone stable, avoid shaking and ensure good image quality.

3.2. Building a Livestream Script

It is essential to prepare thoroughly before your livestream. A good script will help you connect with your customers, create interest, and maintain their attention. The script should include important information about your product, its benefits, pricing, promotions, and shipping policies. Answer any questions your customers may have, and help them understand why they should choose your product over your competitors.

3.3. Livestream Performer

Livestreamers play a vital role in attracting and retaining viewers. They need to be able to communicate clearly, have a good grasp of product information, and maintain a cheerful attitude throughout the broadcast. The ability to call for action and encourage customers to leave purchase information is also an important factor in determining the success of the livestream.

3.4. Measuring Livestream Effectiveness

After the livestream, evaluating the effectiveness is necessary to improve for the following sessions. You need to check the number of viewers, interactions, and the number of successful orders. Although this can be time-consuming and labor-intensive, you can use sales management software like Sapo GO to automate this process. The software will help you synthesize information, customer feedback, and manage orders effectively.

4. Livestream Sales With Sapo GO

Sapo GO is a professional sales management software that helps you control store information and optimize the livestream sales process. With Sapo GO, you can:

• Automatically create orders according to available scenarios
• Respond to customer comments and inbox immediately after creating an order
• Connect and push orders directly to the shipping unit
• Accurate livestream performance statistics

Sapo GO offers a 7-day free trial package to help you get acquainted and evaluate the effectiveness before deciding to use it.

5. Conclusion

Livestream sales are an effective way to increase sales and attract customers on Facebook. By preparing carefully and using support tools such as Sapo GO, you can optimize the sales process and achieve the best results. Hopefully, the information shared in this article will help you successfully apply it to your business.

Join now MIN Software Community to refer to more useful tools !!!