In business, customers are an important factor to sustain the business, the sales department plays an important role in generating revenue for the business, good salespeople will have to go through the ups and downs of sales activities. To gain experience in the sales profession, salespeople often have to learn a lot of professional skills as well as real-life situations in their sales process. Below, MINSoftware will share with you 12 useful experiences for those who love sales to refer to!

Passion

Salespeople must have passion, perseverance, and a sense of responsibility to pursue the company's product development goals. They must always be proud to be a member of the company, which creates an impression of trust for customers.

Professional ethics

The starting point of a salesperson is professional ethics, first to assert oneself, then to share and attach responsibility to customers (avoid abandoning the child).

Have good communication skills

Know how to listen, make eye contact, use a smile as a communication language, pay attention to appropriate and neat clothing, stand up straight, and speak confidently when approaching customers. Always put the phrase "The customer is always right" as the foundation of communication. Only then will your efforts soon be rewarded.

Understand your products and services

For the salesperson, first of all, they must thoroughly understand the product they are selling, grasp the superior features as well as the weaknesses of their product. They must research and understand the products of their competitors to be able to compare their products with similar products of their competitors. Not only that, the salesperson must also strive to improve their understanding and specialized knowledge through books, seminars, training courses, customer conferences, etc.

Always for customers

You must really pay attention to the customer's requirements as well as their company's policies in choosing to buy your products.

Professional consultant

You must offer solutions as well as many different options for customers to have the opportunity to compare, that will help customers clearly identify the products you are offering, thereby they will see the utilities and outstanding features when using your products.

Honest and sincere

Absolutely do not flatter or speak too highly of the product you are offering. This can easily make customers skeptical and try to avoid your product.

Be smarter than your competitors

Limit comments about your competitors, absolutely do not speak ill of your competitors. Always emphasize the utility features of your products, only then will customers feel your products, should have an enthusiastic attitude, pay attention to every small detail, guide customers step by step to inspire customers.

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Customer care “before and after” purchase

Pay attention and learn about customers' desires and needs before customers make a purchase decision. Advise customers to make the most appropriate and correct choice.

It is necessary to develop a plan to "maintain trust" with the purpose of protecting the product and creating prestige for the brand (Save necessary information about customers, to have a periodic customer care plan after sales).

Customer service is equally important to customers in making the decision to buy the product for the first time as well as deciding to buy the product again in the future.

Patience and patience

It is necessary to identify that sales is a highly artistic profession. It requires dynamic behavior, creative thinking combined with intelligence and patience.

Sell what customers need

This principle is as old as the earth, but perhaps only a few sellers dare to follow it when business is unfavorable. Because when business is slow, with a pile of unsold goods in the warehouse, how many people have the courage not to find a way to sell everything they have? A customer came into the store and asked to buy a 1-liter carton of fresh milk with sugar. At a time when the product was scarce, the seller said that there was only unsweetened fresh milk, rich in calcium. The customer refused to buy it because he was not used to unsweetened milk. The seller then advised on the calcium needs of middle-aged people: "Sister, when women enter middle age like us, their bodies gradually lose calcium, so they need to supplement..."

Out of respect, the customer bought the milk carton but discovered that the product’s expiration date was less than a month away. At this point, the customer thought that the seller actually wanted to… clear out the inventory, so he refused to buy the product.

In this case, if the store does not have the type of product the customer needs, the seller can go get the goods elsewhere, or if the customer is a regular, ask for the address to deliver the goods to their home. That way, the customer will be selling exactly what they need to buy, not just trying to sell what they have!

Not to mention, the seller also unintentionally offended the customer by saying that she was on the other side of life! Obviously, that customer would give reasons not to buy the product such as the amount of calcium needed by the body can be supplemented from food sources other than milk; supplementing too much calcium can also be harmful to the body...

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Customer satisfaction

This is also an old story. Everyone knows that to sell products, you must always smile brightly, speak softly, serve attentively, and treat customers warmly... But after all, if you use these techniques too skillfully, it will easily create a fake generosity. Observant customers, or those who just shop regularly, will immediately recognize it. From then on, when entering the store, customers can just walk straight to choose products, without paying attention to what the salesperson is trying to entice.

Therefore, pleasing customers should be understood as making them comfortable, satisfied, even happy with things they don’t have to pay for. We are not talking about giving promotional gifts, product discounts… although in reality some places do this perfunctorily, just for the heck of it.

In mid-2010, a retail supermarket in Ho Chi Minh City had a grand opening. On that day, visitors flocked to the store. The supermarket staff and managers greeted visitors with a respectful attitude. However, this good impression only lasted for the opening week, after which customers often had to endure unnecessary frustration. The supermarket has a large, multi-storey parking lot, with winding paths like a maze.

In the first few days, due to the large number of customers, many people tried to endure the security guards directing vehicles in and out with ear-piercing whistles and rude scoldings. When the promotion month ended, the number of shoppers decreased significantly, but the security guards continued to demonstrate their authority by pointing, shouting, and whistling at customers who, because they were not familiar with the route, went in the wrong direction in the parking maze.

Many people are so fed up with the “pointing and yelling” that they go outside to park their vehicles. The supermarket has introduced a parking discount policy for shoppers. It seems simple, but the “implementation steps” are too cumbersome. In addition to this inconvenience, receiving parking support money also has a bit of a subsidy stamp feel. In other supermarkets, if the goods are stored in the supermarket’s carry-on basket, when paying, customers just need to put the whole lot on the counter, and the supermarket staff will take the goods out for them. But at this supermarket, even when it is not crowded, the cashier still insists that customers take all the goods out and put them on the counter before paying. In any case, the supermarket management should create a comfortable feeling for customers anytime, anywhere, so that shopping is not only to satisfy personal consumption needs, but also an act of supporting the business.

If you have any questions regarding the software, please contact the page. MINSoftware or join the group MINSoftware Community for more useful information. Good luck!!!